Our Journey
Bringing together the world’s most beloved sushi brands to create a global food sensation
The brand name “Wonderfield” may not be known by everyone here in Ireland (yet!), but you will surely have heard of our partner brands, such as YO! and Bento. If you’ve ever bought delicious, fresh sushi from a retailer, there’s a very good chance it came from us or one of our partners.
Inspired by generations of Itamae (sushi chefs), we are proud champions of making the very best of Japanese cuisine accessible and available to everyone, while always maintaining the highest possible levels of freshness and quality. As the popularity of our sushi has grown, we’ve united a number of other brands who share our vision and commitment, spreading this culinary wonder food to outlets big and small all around the world.
As well as our branded outlets operating as YO!, Bento, Snowfox and many more, we’ve also helped some of the world’s most successful retail partners ride the rising tide of sushi’s popularity with kiosks in visible, high-traffic areas of their stores.
In 2021, we expanded our supermarket kiosk concept to the UK, opening hundreds of kiosks in Tesco and Asda supermarkets up and down the country, and brought that same format to Dublin in 2024. Our flagship kiosk in Marks & Spencers in Grafton Street is one of our most successful ever, proving this format has huge potential in the Irish market.
We are very proud of everything we achieved with all our new partners. We’ve proven that we are stronger together when we all share the same goals and values, but really this is still just the beginning.
The next phase of our journey starts with you!
